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ABB (Asea Brown Boveri), 31, 32, 64, 91, 103, 114, 149, 155, 172, 191, 214
Absolut Vodka, 96
Adair, Red, 208
Adidas, 122, 189
Administrative Science Quarterly, 10
Agassi, Andre, 122
Alessi, Alberto, 98, 200, 218, 228, 234
Ali, Muhammed, 129
Allen, Paul, 94
Allied Signal, 137, 200
Alvares, Ken, 243
Amazon.com, 49, 76, 93, 112, 124, 154, 158
America Online, 95
American Airlines, 136
Amgen, 158, 164
Amnesty International, 57, 115
Andersen Consulting, 135, 226
Andersen, H.C. (Hans Christian), 190
Ansoff, Igor, 132
Apollo (NASA moonlanding project), 42, 43
Apple, 43, 198, 221, 243
Arizona (Ice tea maker), 176
Armani, 139
Arthur (King), 186
A.T. Kearney, 157
Atlanta Olympics, 28, 122
AT&T, 92, 139, 148, 188, 189, 193
Auction Web, 88
Audi, 30
Axelrod, Robert, 175
Bacardi-Martini, 95
Band-Aid, 55
Bangle, Chris, 233, 237
Bang & Olufsen, 205
Barcelona Olympics, 28
Barmy Army, 242
Barnes & Noble, 154
Barnevik, Einar, 31
Barnevik, Percy, 31, 32, 103, 114, 149, 188, 191
Barrett, Craig, 33
Bartlett, Christopher, 80
Baxter, Brian, 204
Baywatch, 123, 210
Beastie Boys, 147
Beatles, 193
Beethoven, 11
Bek, Ole, 205
Bell Labs, 139, 196
Benetton, 49, 86, 234
Bergman & Beving, 149
Bergman, Ingmar, 173
Berkeley (University of California at), 27, 77
Berlin Wall, fall of the, 101
Bernstein (Watergate journalist), 90
Blair, Tony, 20, 206
Bloomberg (Innovative Market Systems), 90
Bloomberg, Michael, 90
Blumenberg, Ylva, 12
BMW, 96, 98, 119, 202, 233, 237
Body Shop, 236
Boeing, 155
Bombay Gin (Bombay Sapphire Gin), 96
Bosch, 237
Bossidy, Larry, 137, 200
Boston Consulting Group (BCG), 157, 226
Boston Marathon, 164
Botkin, Jim, 199
Bowie, David (Ziggy Stardust), 210
Bradbury, Ray, 44
Branson, Richard, 148, 164, 171, 219
British Aerospace, 199
British Museum, 152
Buddha, 63
Budweiser, 96
Buick, 154
Caballero, Miguel, 139
Cadillac, 154
Calvin Klein, 238
Cambridge Technology Partners, 198
Canon, 119, 196
Cap Gemini, 135, 226
Carlzon, Jan, 160, 216
Castro, Fidel, 24
Cathay Pacific Airways, 88
Catholic Church, 174
CDNow, 158
Ceiba Geigy, 103
Centre for Advanced Studies in Leadership (at SSE), 12
Chambers, John, 241
Chaparral Steel, 155
Chevrolet, 139, 154, 220
Churchill, Winston, 57
Cisco Systems, 164, 241
Citibank, 90, 228
Clinton, Bill, 20, 37, 46, 56, 206, 215
CNN, 85, 157, 200, 236
Coca-Cola (Coke), 88, 92, 95, 96, 98, 148, 156, 194, 238
Collins, Jim, 189
Columbus, Christopher, 192
Compaq, 87
Compare Net, 234
Confucius, 63
Corporate Leadership Council, 139
Cosmopolitan (Magazine), 114
Costco, 154
Covey, Stephen, 215
Crainer, Stuart, 12
Daimler Chrysler, 82, 150, 172
Dalai Lama, 37
Data Warehouse Network, 90
David, Paul, 50
Davis, Stan, 199
Davies, Miles, 158
DeBeers, 22
Decision Research, 196
Dell (Computer manufacturer), 87, 111, 137, 154, 220, 221
Dell, Michael, 81, 129, 137, 194, 208, 215
De Niro, Robert, 27
Dewar, 95
Diesel, Otto, 224
Digital Equipment Corporation, 129
Dionysius the Aeropagite, 167
Disneyland, 76, 100
Disney, Walt (Mickey Mouse), 42, 77, 96, 99, 119, 148, 188, 189, 198, 199, 205, 220
Disney World, 76
Drucker, Peter, 190, 199
Drudge, Matt, 90
Drudge Report, 90
Duke University (in North Carolina), 29
DuPont, Henry, 224
easyJet, 102
eBay, 88
Eagle-Eye Cherry, 123
Economist (Magazine), 31
Edison, Thomas Alva, 224
Edmundo (Brazilian soccer player), 204
Einstein (Albert), 37
Eisner, Michael, 42, 78, 171, 205
Electrolux, 150
Elle (Magazine), 114
Ellington, Duke, 186
Ellison, Larry, 208
Encyclopaedia Britannica, 11
English cricket team, 242
Ericsson, 26, 87, 91, 97
Ernst & Young, 135
Exxon, 92
Ferrari, 173
Fiat, 27, 41
Fiorentina (Italian soccer club), 204
Fleming, Alexander, 192
Ford (Motor Company), 25, 27, 30, 82, 95, 147, 154, 159, 177, 189, 220, 228
Ford, Henry, 20, 154, 171, 193, 229
Forrester Research, 48
Fortune (Magazine), 26, 59, 67, 92, 152, 158, 171, 215
Forward, Gordon, 155
Fosbury, Richard, 193
Foster, Kent, 36
Frankl, Victor, 220
Fuji, 111
Fuji Bank, 92
Furbee, 64
French Foreign Legion, 49, 194
Freud, Sigmund, 183, 215
Fry, Art, 197
Gagarin, Uri, 42
Galbraith, John Kenneth, 108
Gallerie Lafayette, 76
Gandhi, Mahatma, 181, 193
Gap, 96, 231
Gartner Group, 146
Gates, Bill, 44, 45, 86, 94, 138, 172, 186, 194, 215, 231, 234
Gazelius, Sara, 12
GE Capital, 20
General Electric (GE), 20, 23, 32, 40, 46, 92, 136, 145, 146, 165, 167, 172, 186, 189, 195, 203
General Mills, 164
General Motors (GM), 92, 97, 99, 111, 136, 154
George V (Hotel), 191
Gere, Richard, 65
Gerstner, Lou, 81
Getty (Family), 223
Geus, Arie de, 59
Gibson, William, 45, 100
Gilder, George, 171
Gillette, 96, 238
Godin, Seth, 83
Gogh, Vincent van, 194
Goizueta, Roberto, 195
Goshal, Sumantra, 80
Grand Royal, 147
Greenpeace, 57, 67, 115, 166
Grove, Andy, 76
GTE, 36
Gucci, 41
GUM (Moscow department store), 76, 77
Gutenberg, Johann, 21
Habermas, Jurgen, 107
Hamel, Gary, 134, 202
Handy, Charles, 177, 184, 196
Harley-Davidson, 111, 166, 242
Harrods, 76
Harvard (University, Business School), 77, 100, 108, 164, 189, 198, 201
Hawley, Michael, 50
Hedlund, Gunnar, 11
Heiniken, 150
Heller, Joseph, 129
Hells Angels, 11, 115, 166
Hendrix, Jimi, 133
Hertz, 161
Hesselbäck, Britt-Marie, 12
Hewlett-Packard, 33, 91
Highgate Cemetary, 16
H&M, 237
Ho Chi-Minh, 16
Holmberg, Ingalill, 12
Honda, 82, 148
Honecker, Erich, 17
Hoxha, Enver, 17
Hummer Winblad, 208
Hussein, Saddam, 21, 104
IBM, 18, 81, 87, 91, 92, 96, 111, 136, 137, 146, 214, 231
Icon Medialab, 102, 145
Ikea, 55, 111, 119, 137, 191, 220
Industrial Bank of Japan, 92
Infoseek, 205
INSEAD (School in France), 29, 164, 231
Institute of International Business (at SSE), 11
Intel, 33, 76, 92, 96, 149, 198, 237
ISS, 135
Jagger, Mick, 138
JD Power, 30, 233
Jobs, Steve, 219, 243
John, Elton, 228
John Paul II (Pope), 20, 40
Jordan, Michael, 154
Joy, Bill, 139
Jung, C. G., 165, 183
Juventus (Soccer club), 41, 123
Kamprad, Ingvar, 191
KAO, 148
Kao, John, 156
Kasparov, Gary, 18
Kelleher, Herb, 166, 231
Kellogg's, 120
Kelly, Kevin, 152
Kelly, Sean, 90
Kennedy, John F. (JFK), 18, 108, 215
Kets de Vries, Mark, 231
Ketty, Clay, 119
Kidder Peabody, 195
Kiddy & Partners, 204
King, Larry, 200
King, Martin Luther, 215
Kodak, 96, 111, 119, 164
Koestler, Arthur, 144
Laden, Ossama bin, 25
Lake, Ricki, 27
Lampenius, Linda (Linda Brava), 209, 210
Lang, Helmut, 234
Lapidoth, Jan, 12
Lapidoth, Katarina, 12
Lawler, Ed, 173
Lego, 64, 111, 135, 137
Legshow, 139, 149, 220
Lenin, Vladimir Illich, 16, 36, 97, 166
Lennon, John, 14
Leno, Jay, 78
LetsBuyIt.com, 82
Letterman, David, 78
Levi's (Levi Strauss), 95, 160, 238
Lewinsky, Monica, 90
Lewis, Peter, 139, 164
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Lindahl, Göran, 91
Lipton, 176
Live Aid, 67
London Business School, 29, 171
L'Oréal, 119
Lotus Notes, 95
Louis Vitton, 205
Love Parade (in Berlin), 242
Luther, Martin, 63, 183
Macy's, 76
Madonna, 25, 64, 96, 99, 123
Majerus, Michel, 119
Mall of America, 76
Malone, Thomas, 116
Manchester United (Soccer club), 123
Mandela, Nelson, 193
Manpower, 206
Marlboro, 96, 148
Marshall, Alfred, 50
Marx, Karl, 16, 24, 138, 164, 183, 215
Maslow, Abraham H., 202
Masur, Wally, 122
Matsushita, Konusuke, 177
Mattel (Barbie), 159
Mazda, 177
McCartney, Paul, 59
McDonalds (Big Mac, Hamburger University), 96, 98, 112, 155, 157, 198, 238
MC Hammer, 228
McKinsey, 157, 166, 174, 202, 226
McLuhan, Marshall, 26
McNeal, Michael, 164
McNealy, Scott, 139, 188
Medici, Cosimo di, 186
Meeker, Mary, 124
Mercedes Benz, 83, 102, 136
Merck, 92, 164
Merrill Lynch, 100
Metallica, 96
Metcalfe, 44
Microsoft, 91, 92, 94, 123, 138, 149, 155, 157, 172, 199, 205, 228, 231, 234
Milken, Michael, 199
Miller (Beer maker), 83, 228
Milosovic, Slobodan, 104
Mission Impossible (Movie), 124
MIT (Massachusetts Institute of Technology), 50, 77, 94, 116
Mitari, Hajime, 196
Mitsubishi, 32, 150, 176
Mitsui Taiyo Kobe Bank, 92
Morgan, J.P., 224
Morgan Stanley, 124
Morita, Akito, 193
Morrison, Jim, 133
Mosaic, 67
Moss Kanter, Rosabeth, 201
Motorola, 87, 188, 189, 198, 226, 228
Mountain View International Microbrewery Festival, 164
Mr. Jet, 88
MTV, 85, 160
Myhrvold, Nathan, 138, 172, 205
Myst, 67
Nagano Winter Olympics, 123
Negroponte, Nicholas, 94
Nestlé, 103, 150
Netscape, 123
News Corporation, 199
Nicholson, Nigel, 171
Nike, 122, 137, 154, 189, 202, 233, 237, 238
Nintendo, 139
Nobel, Alfred, 194, 224
Nokia, 87, 97, 98, 102, 150, 226, 231
Northern Telecom, 32
Novell, 26
OECD, 26, 81
Ohmae, Kenichi, 53
Oldsmobile, 67, 154
Ollila, Jorma, 219
Olsen, Ken, 129
Operation Desert Storm, 21, 78
Oracle, 208
Orwell, George, 159
Oticon, 23, 169, 225
Pampers, 50
Parducci, Anne, 159
Parker, Charlie, 129
Pascale, Richard, 57, 128
Paul VI (Pope), 67
Pavarotti, Luciano, 25, 123
Pearson (Media group), 199
Peninsula (Hotel), 191
Penzias, Arno, 196
Pepsi Co., 153, 195, 243
Peters, Tom, 42, 162
Pfeffer, Jeffrey, 143, 236
Pfizer, 92
Philip Morris, 128
Philips, 111, 136, 150, 226, 237
Picasso, Pablo, 37, 158
Pichtesrieder, Gerhard, 96
Pilkington, 22
Pine, Joseph, 160
Pinochet, Augusto, 27
Playboy (Magazine), 114, 210
Pontiac, 154
Porras, Jerry, 189
Porter, Michael, 29
Prada, 96
Price Line, 88
Prince (Symbol, Artist formerly known as), 201
Printemps, 76
Procter & Gamble, 77, 164
Prodigy, 39
Progressive Corp., 141, 160, 220
Prozac, 72, 87
Puff Daddy, 147
Quad Graphics, 166
Quinn, James Brian, 239
Rausing, Hans, 134
Rausing, Ruben, 193
Ravenhill, Mark, 182
Ray, Man, 193
Razorfish (Spray Razorfish), 103, 160
RCA (Radio Corporation of America), 67
Reagan, Ronald, 186
Red Cross, 49, 190, 200
Reich, Robert, 97, 184
Renault, 30
Richards, Keith, 138
Rio Carnival, 204
Robbins, Anthony, 215
Rockefeller (Family), 223
Roddick, Anita, 236
Rolling Stone (Magazine), 10
Rolling Stones, 228
Romer, Paul, 125
Rote Armé Fraction, 40
Rothschild (Family), 224
Rubbermaid, 152, 205
Rushdie, Salman, 21
Ryan Air, 102
Ryan, Meg, 27
SABRE, 136
Sachs, Jeffrey D., 100
Saks Fifth Avenue, 76
Salomon Brothers, 90
Salvation Army, 200
Sampras, Pete, 122
SAP, 102
SAS Institute, 201
Scandinavian Airlines System (SAS), 160
Scania, 159
Scardino, Marjorie, 199
Schröder, Gerhard, 206
Schultz, Howard, 154
Schwarzenegger, Arnold (Arnie), 99, 123
Sculley, John, 243
SDA Bocconi (School in Italy), 29
Seagate Technology Inc., 152
Sears, 136
Seiko, 77
Seinfeld, Jerry, 95
Selfridge's, 76
Sethi, Deepak, 193
Seven Up/RC, 176
Shaw, George Bernhard, 128
Shell Group, 92
Sheraton, 238
Shugart, Alan F., 152
Siemens, 26, 32, 87, 149, 226
Silicon Graphics (SGI), 42, 99, 198
Simon & Schuster, 199
Sims, James, 198
Sing Kwong Jewelry & Gold Co., 17
Skandia, 145
Skinner, B.F., 202
Sloan, Alfred P., 154, 171, 224
Smith, Adam, 131, 197
SmithKline Beecham, 103
Socrates, 22, 66
Sölvell, Örjan, 11
Sony, 77, 87, 96, 98, 111, 119, 136, 193, 226, 231
Soros, George, 18, 57
SouthWest Airlines, 166, 202, 231
SpeakersNet, 12
Spice Girls, 119
Spielberg, Steven, 42
Spray, 234
Springer, Jerry, 67, 71, 145
Staël von Holstein, Johan, 145
Stagg, Richard, 203
Stallone, Sly (Sylvester), 123
Stanford University, 27, 50, 125, 143, 189, 236
Starbucks, 154, 165, 220, 233
Starck, Philippe, 200, 237
Starwave, 205
Stockholm Marathon, 178
Stockholm School of Economics (SSE), 10, 28
Stockholm Stock Exchange, 97
Stokke, 61, 220
Sumitomo Bank, 92
Sun Microsystems, 139, 188, 201, 243
Sydney Olympics, 28
Taco Bell, 153
Tamagotchi, 64, 158
Teerlink, Richard, 242
Teletubbies, 64
TetraPak, 134, 150
Tichy, Noel, 241
Timberland, 137
Time (Magazine), 21
Toffler, Alvin, 42
Toshiba, 176
Toyota, 30, 33, 92, 111, 136, 236
Trier, Lars von, 158
Trompenaars, Fons, 150
UCLA (University of California, Los Angeles), 27
UN (United Nations), 46, 55, 57
Underworld, 148
Unilever, 150, 184, 238
United Airlines, 154
Universität zu Köln, 29
University of Michigan, 241
University of Southern California, 173
US Army, 21, 42
U2, 27
Vahlne, Jan-Erik, 11
Valium, 238
Viagra, 192
Vice, David, 32
Vietnam War, 21
Virgin, 102, 111, 148, 164, 171
Volvo, 95, 97, 111, 133, 176
Wallenberg (Family), 224
Wall Street Journal, 195
Wal-Mart, 49, 92, 189, 200
Walton, Sam, 200
Warhol (Andy), 119, 129, 210
Warner, 201
Water Festival (in Stockholm), 242
Watteau, 119
Weber, Max, 225
Welch, Jack, 20, 23, 145, 167, 169, 171, 172, 186, 195, 203
White Label (Scotch whisky), 96
Willis, Bruce, 123
Winblad, Ann, 208
Winfrey, Oprah, 145
Wittgenstein, Ludwig, 194
Woods, Tiger, 96, 154
Woodward (Watergate journalist), 90
World Bank, 100, 104
World War II, 80
World Wide Web, 22
Wriston, Walter, 90
Xerox, 22, 136, 146
Yahoo!, 76, 93, 124, 234
Yamauchi, Hiroshi, 139
Yeats, William Butler, 109
Yellow Pages, 30, 135
Young, Neil, 59
Yu, Albert, 193
Zedong, Mao, 16, 127
Zola, Émile, 66
3M, 148, 159, 166, 188, 189, 196
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